About

Who We Are

We are Abazon marketplace, an online platform that connects buyers and sellers in the Middle East. We offer a wide range of products, from electronics and fashion to books and groceries, at competitive prices and with fast delivery. We are a local company, based in Dubai, UAE, with a vision to become the leading e-commerce destination in the region.

What We Do

We provide a convenient and secure shopping experience for our customers, who can browse through millions of products from thousands of sellers across the Middle East. We also empower our sellers, who can easily list their products on our platform and reach a large and diverse customer base. We handle the payment, logistics, and customer service for both buyers and sellers, ensuring a smooth and hassle-free transaction.

Why We Do It

We believe in the power of e-commerce to transform the way people shop and sell in the Middle East. We want to make online shopping accessible, affordable, and enjoyable for everyone in the region. We also want to support the growth of local businesses and entrepreneurs, who can leverage our platform to expand their market and increase their income. We are passionate about creating value for our customers, sellers, partners, and employees.

How We Do It

We do it with innovation, excellence, and customer obsession. We are constantly improving our platform, using the latest technology and data analytics to enhance our features and functionality. We strive to deliver the best quality and service to our customers and sellers, exceeding their expectations every time. We listen to their feedback and suggestions, and we act on them to meet their needs and wants.

Our Values

We are guided by our core values, which define who we are and how we work. They are:

• Customer-centricity: We put our customers first in everything we do. We seek to understand their needs and wants, and we deliver solutions that delight them.
• Integrity: We act with honesty, transparency, and respect. We honor our commitments and take responsibility for our actions.
• Innovation: We embrace change and challenge the status quo. We seek new opportunities and solutions that create value for our stakeholders.
• Excellence: We pursue excellence in everything we do. We set high standards and we measure our performance against them.
• Teamwork: We work as one team, with one vision and one goal. We support each other and collaborate across functions and regions.
• Diversity: We celebrate diversity in our people, products, and markets. We respect different perspectives and cultures, and we leverage them to create value.

Our Story

We started Abazon marketplace in 2020 as a small online store selling health and beauty products at Zoja. Our founder, Wasim Jan, was inspired by the success of amazon.com in the US market, and he wanted to replicate it in the Middle East. He saw a gap in the e-commerce landscape in the region, where online shopping was still nascent and fragmented. He envisioned a platform that would offer a wide range of products from multiple categories, at competitive prices and with fast delivery.

He launched Abazon marketplace with his own savings, working from his home office in Ajman. He sourced books from local publishers and distributors, and he delivered them himself to his customers. He also built his own website using open-source software, and he marketed his business through social media and word-of-mouth.

Soon enough, he started to attract more customers who were looking for convenience, variety, and value in online shopping. He also started to receive inquiries from other sellers who wanted to join his platform and sell their products online. He realized that he had an opportunity to scale his business by expanding his product range and seller network.

He decided to raise funds from Probits Inc. who shared his vision for e-commerce in the Middle East. He used the funds to hire more staff, upgrade his website, rent a warehouse, partner with logistics providers, and launch marketing campaigns. He also added more product categories such as electronics, fashion, home & kitchen, beauty & health, toys & games, sports & fitness, etc.

Within a year of launching abazon marketplace, he achieved remarkable growth in terms of revenue, customers, sellers, products, and orders. He also faced fierce competition from amazon.ae, which entered the UAE market in 2019 after acquiring Souq.com, the largest e-commerce player in the region at that time.

He decided to differentiate his platform from amazon.ae by focusing on local products, regional preferences, social commerce, loyalty programs, and community engagement. He also expanded his operations to other countries in the Middle East such as Saudi Arabia, Egypt, and Kuwait.

Today, Abazon is one of the fastest-growing and most popular e-commerce platforms in the Middle East. We have over 10 million customers, 50,000 sellers, 20 million products, and 1 million orders per month. We have a team of over 500 employees, working from our headquarters in Dubai and our offices in Riyadh, Cairo, and Kuwait City. We have also won several awards and recognitions for our innovation, excellence, and customer satisfaction.

We are proud of what we have achieved so far, but we are not complacent. We have a long way to go to realize our vision of becoming the leading e-commerce destination in the Middle East. We are always looking for new ways to improve our platform, serve our customers and sellers better, and create more value for our stakeholders. We are also exploring new markets and opportunities to grow our business and reach more customers and sellers in the region.

We invite you to join us on our journey of transforming e-commerce in the Middle East. Whether you are a customer, a seller, a partner, or an employee, we welcome you to be part of our Abazon family. Together, we can make online shopping more accessible, affordable, and enjoyable for everyone in the region.

Thank you for choosing abazon marketplace. Happy shopping!